The deadline for the leaflets was looming so it was important that all last minute amendments were made today. This meant me liaising with the designer to make sure what needed to be finished was correctly communicated.

We also created our blog identities today, playing around with different colour schemes, images and effects which was fun.

Filmed another video with Simon. The purpose of the video was to promote available office space in the building we are currently working in.

After lunch I got to work on a concept for an upcoming event that Partnerships for Marketing and Bareface Media are holding in February for some of their clients. The event will be held at Hall Green Dog Racetrack where an executive suite has been hired out for the evening. The clients were to be invited by email and Simon was keen for the e-invites to reflect the abilities of the company. Using the inspiration of Dog Food, I decided that I liked the idea of pedigree chum. I came up with the following strap line: “A night at the dogs for our pedigree clients.” Simon wanted the e-invites to have an old school feel. I liked the style of the Jack Wills Handbooks and thought this fitted Simon's old school vision. We also needed the e-invites to reflect the corporate identity of Partnerships for Marketing and Bareface Media, hence the lime green colouring. Working with Simon we developed the following E-invites. This was my favourite task of the week because I was able to see a final product be produced.  

On Wednesday I went with Ed and Vicki to run and film a number of focus groups with ll the different departments at a firm in Stratford. The purpose of the meeting was to decipher a marketing strategy to take the firm forward with. We asked the staff what they felt towards the firm and what it meant to them as well as what they thought their clients thought of the firm. The general consensus was that they felt that the firm was perceived as being stuck in its ways and and too old fashioned which was something they were really keen to change. Instead they wanted to create a much more dynamic image which is where we came in!

My first activity today involved meeting with a local firm to film a pitch. The aim was to film enough footage to make a 3-minute film. Camera positioning was important to consider to make sure that lighting fell correctly, eye level was in line and that the background didn't include any undesirable objects in shot. Overall we captured about 20 minutes of footage which was later to be edited into the final 3-minute version.

Following this I was assigned to an account to co-ordinate their flyers. This required me to collate a range of product images that would be needed. The account had only recently been taken over by Partnerships for Marketing so the images were spread across a number of CD's. I consolidated the images onto one area to both create a backup as well as improve future efficiency when searching for images to use in conjunction with the account. Once the correct images had been found I uploaded these onto Basecamp ready for the designer to start work.

Hi I'm Jade and I'm a geography student at the University of Birmingham. I'm really keen to get into the marketing industry so I've decided to start a blog about the work experience I have recently started with duo marketing and advertising agencies Partnerships for Marketing and Bareface Media. Bareface Media being the creation of Simon Morris and Partnerships for Marketing a joint venture between both Simon and Edward van der Kleijn.

Up until now I’ve always had a plan; GCSE’s, A-levels, university but now I’m at a crossroads. There’s no structured pathway any more, it’s me against the world now and it's both an exciting and scary thought! When I chose to study geography at university I still hadn’t decided what career I wanted so I decided to study a subject that had fascinated me throughout school. It wasn’t until about a year ago that I realised my desire to go into the marketing industry. Whilst a geography degree isn’t necessarily the standard route to take towards a career in marketing I wouldn’t go back and change my decision to study it. Geography has allowed me to travel and to learn about so many different things, with modules concentrating on a whole range of topics from architecture to economics to environmental sustainability and community cohesion issues in society to name just a few.

Rather than holding me back from a successful career in marketing I feel as though a degree in geography will actually work to my advantage because I’ve gained such a broad base of knowledge that can be applied to all kinds of products and services that I could be involved with. The CIM qualification is something that I would be keen to work towards once I have secured a job in the industry.

My experience with Partnerships for Marketing and Bareface Media has most definitely confirmed that the marketing industry is for me. The days have flown by, not once have I looked longingly at the clock wishing for home time to come round faster and as they say time flies when you’re having fun. There’s never a dull moment in the office with so many projects on the go all at once. I have loved the variety of activities there are to get involved in. Marketing is clearly not a 9-5 job where you sit in front of a computer screen all day and this is exactly what I’m looking for in a career. While I don’t know what it’s like at other companies the environment in the Partnerships for Marketing and Bareface Media offices is very contemporary and modern with bright colours everywhere, glass partitioning, a string of play lists on the go and my favourite part - bowls scattered around full of lollies and skittles! We even played a spot of golf across the office while brainstorming!