On Wednesday I went with Ed and Vicki to run and film a number of focus groups with ll the different departments at a firm in Stratford. The purpose of the meeting was to decipher a marketing strategy to take the firm forward with. We asked the staff what they felt towards the firm and what it meant to them as well as what they thought their clients thought of the firm. The general consensus was that they felt that the firm was perceived as being stuck in its ways and and too old fashioned which was something they were really keen to change. Instead they wanted to create a much more dynamic image which is where we came in!